Search Engine Optimization (SEO) is a series of work processes that must be carried out so that the site becomes dominant and popular in search engine algorithms, so that after optimization the website can appear displayed in search results (SERP) at the best ranking and can compete with similar websites/web services. similar, while what is SEM is Search Engine Marketing, which is an additional optimization effort on the website on the complementary search engine SEO, for example, such as advertising websites using tools such as Google Ads or social media Ads in the hope that the website will be visited by many potential customers & sales will occur.
How to optimize website/site SEO can be in various ways and can extend to various aspects, because how to optimize websites really relies on knowledge, skills and strategies that are owned in Digital Marketing knowledge, the more you delve into SEO knowledge, the more knowledge you apply to the website. the result is that the website rises to the top of search engines like Google. SEO has become a standard thing that must be done for optimization on all search engines (search engines) not just Google.
If you are a website or blog owner, surely you have lots of web pages that you have to optimize for SEO. Especially if you are in an online business, of course having more than one website as an online marketing strategy is common. There are also several tools, both free versions, such as keyword planners, as well as paid SEO tools or collaborations with third parties, including optimizing websites so that they are superior and survive on search engines.
SEO and SEM in today’s era play a very crucial role in reaching a wider & global market, even out there it has even been used for the benefit of trade wars through the publication of existing platforms. The most dominant use is through the portal website platform/big news media. The mushrooming digital mass news media is often used for the benefit of trade & business wars, online news media has the potential to reach a wider market.
Then followed by social media platforms which are used as additional weapons to reach the millennial market with advertising & content. It’s not even impossible now that your competitors already know this and reach out to both. Because if you look at the available statistical data, all of them have also used online marketing strategies to reach the market when compared to conventional offline marketing strategies.
Offline marketing strategies are also not necessarily effective because since the advent of smartphones, now almost every household has more than one smartphone to access digital services or search for something. Imagine if you had to spend tens of millions of budgets just for offline publication costs but what would happen if the costs you spent on publication were not on target & reached the turnover target. Why did it happen ?! Because your market segment has now switched to the ONLINE world! The more popular world is called Digital Marketing. So take advantage of SEO & SEM to reach your wider market.
Need a consultation or need online marketing services / Digital Marketing ?!
Contact us immediately !!